# Bram Health · Common Ground

Selected by Ada: direction 02, Common Ground. “A place to turn. A path forward.” Bram is a technology-enabled care network in development: its residential business, independent facilities and practices, and care-access/coordination software. The companion supports continuity. A person need not enter a Bram home before seeing an independent specialist.

The rounded architectural mark suggests a shared threshold and an open path. Common Ground is the recommended identity; Open Path and Linked Arches are considered alternatives, not additional public brands. No trademark clearance is claimed.

Use horizontal lockups by default, stacked for narrow placements and the standalone mark only when Bram is already identified. Color, monochrome, reverse, light and dark variants are included as true SVG paths and PNGs with transparency where appropriate. Editable-type masters and source generators are included. Never stretch, rotate, add effects or imply medical certification.

Clear space: one symbol-stem width. Minimum horizontal wordmark: 140 px / 35 mm; stacked: 100 px / 25 mm; symbol: 24 px. Dedicated favicon and regular/maskable PWA icons are included. The maskable mark stays within the central safe area.

Palette: evergreen #145348; deep green/ink #163E33; restrained teal #00646B; warm paper #F4F0E6; sage #D8E5CF; muted #456056; line #C5CDBC. Use ink/muted on paper and white on evergreen/teal. Sage and ochre #D3AE72 are decorative surfaces, not small text. See contrast.json for measured foreground/background ratios. Normal text requires 4.5:1. Never communicate status by color alone.

Typography: Georgia/Times New Roman/serif for editorial headings; Segoe UI/Arial/sans-serif for UI and body. These are platform font references, not redistributed proprietary font files. Font appearance varies by platform. Portable vector wordmarks are outlined from Montserrat under SIL OFL 1.1, with adjusted spacing; editable masters use the included Montserrat font. Only the included OFL font files may be redistributed with this package under their license. Body 16 px; compact UI may use 12–14 px with sufficient contrast; 8 px spacing rhythm; reading lines around 60–70 characters.

Composition: warm space, generous grid, rounded architectural photography frames, human context followed by concrete interface evidence. Product claims need an actual workflow or an explicit planned label. Use real-demo screenshots for implemented browser interactions. App-store-style compositions are presentation assets only; no store availability is implied. Future handoff diagrams stay labelled fictional simulations / production planned.

Motion: one brief, purposeful state transition at a time. Respect prefers-reduced-motion; no autoplay hero footage. Keep every meaning in static text. Keyboard focus stays visible; controls have at least 44 px targets. Gardens and celebration illustrations belong only inside the family companion.

## Relationship marks

Exact strings: **A Bram Health home** and **Bram Health partner**. Horizontal minimum 240 px; compact minimum 180 px. Switch to compact below 480 px. Preserve one symbol-stem width of clear space. Link the entire mark to current standards; show the accountable legal operator nearby. Responsive, long-name and short-name examples are in endorsement-examples.html.

Eligibility requires active agreement, reviewed operating/license evidence, current review date, responsible reviewer and explicit endorsement approval. Publishing a technical profile is not endorsement. This package grants no relationship or approval. Pending, expired, unverified, suspended or archived records cannot display an eligible public badge. Remove immediately when agreement, license, review or approval expires or is suspended, including cached/partner placements. Document removal and notify the editorial owner through an approved workflow.

Marks do not imply ownership, employment, shared licensing, accreditation, certification, guaranteed referrals or clinical outcomes. Independent providers retain identity and responsibility. Camellia Oak is awaiting licensing. ArisePeds is independent; professional information is attributed to its website and remains subject to licensing and publication review.

## Photography and provenance

Identity geometry, UI icons and diagrams are original task artwork. Wordmark outlines use licensed Montserrat. Real product captures come from the working fictional local demonstration; they are not patient records. The owner-selected reference supplied Ada and Esther portraits for preview. Record separate launch permission before external production use; never swap biographies or names between portraits.

The supplied care-journey triptych and six-home contact sheet were AI-generated for the October 3 reference. They show fictional people/settings, never actual Bram homes, staff, patients or testimonials. Keep illustrative captions visible. Do not use generated provider portraits. Full prompts and reference provenance remain in the private implementation source.

Actual listing photos must be approved landscape 4:3, preferably 1600×1200, with rights holder, permission evidence, source/date, alt text, caption and order. Use missing-photo.svg until approved. The review’s twenty homes, operating statuses, capacity and 199 additional partners are fictional future-state fixtures and must never enter production search or sitemap.

Templates are editable business/onboarding documents, not executed contracts. Legal language remains a draft for counsel. Do not collect patient information in ordinary website forms. No public admin, live messaging, AI diagnosis, integration, HIPAA, accreditation, adoption or outcome claim is authorized by these assets.

Headline artwork in social graphics uses Georgia rendered to vector paths; no Georgia or Segoe font file is embedded or redistributed. Microsoft permits CSS font-stack references and graphic output using Windows fonts, while restricting font redistribution/self-hosting. [Microsoft font FAQ](https://learn.microsoft.com/en-us/typography/fonts/font-faq). The editable SVG can use a locally licensed Georgia installation.